2007 - 2010.
Typography Design, Hotel Excelsior, Art Director, 2007-2010, Designers
Arthur Asseo, María Maldonado, Mayela Mercedes, Rachel Hernández, Danny
Rivera, Verónica Cano and Josue Oquendo. Description: Development of
epistemological knowledge through the design methodology of typeface
project to study a socio political and cultural phenomena.
Transforming the 11-letter logo from lettering to a digital typography
summoned two intertextual considerations: the rescue, true to the
spirit of a graphic designer who had no formal training, or the fixing,
its formal typographic errors. Creating this typeface unraveled a
social paradigm: where does democracy— placed in colonial and
neocolonial societies— reside in the context of a post-colonial world.
The procedural knowledge developed in this praxis of design implies a
philosophical way of thinking about sociopolitical phenomena.
Reflecting from a pragmatic perspective, the act of deconstruction of a
design artifact has unveiled unresolved historical and political
2010, Educational platform for social responsibility in the design
Aimed at designing an educational platform for social responsibility
and at the coordination of faculties and students of Architecture,
Industrial, and Graphic Design from various universities, the project
seeks: to offer Haiti realistic alternatives in its second stage of
post-earthquake reconstruction process; to build a user centered
co-location holistic team; to develop formless practitioners; to
improve interpersonal relationships; and to publish a manual for design
educators and students who want to address real projects in
postcolonial and colonial classrooms. Resulting design proposals will
be presented in to community members in Haití. This project is done in
conjuction with Escuela Internacional de Diseño, University of Turabo
and American Institute of Architects, Student Chapter, Puerto Rico.